The challenge
Shipping software has historically meant hiring engineers, building a product team and then a lengthy development lifecycle. For a founder with strong product instincts but no engineering team, that's the difference between an idea and a shipped product.
We wanted to build real, maintainable software: a native app on the App Store, a production website, the infrastructure that runs them, at a pace that matched our thinking, not a hiring plan.
The approach
How the agent actually works, end to end.
- 1
Product manager sets direction
Every product decision: what to build, for whom, and why stays with the human. The agents can advise but never decide what matters.
- 2
Agents do the keystrokes
A stable of coding agents with proper setup and infrastructure handles implementation: scaffolding features, wiring infrastructure, and turning specs into working code whilst maintaining code and app quality.
- 3
Automated triage & review
Bug triage and pull-request review run through agents, so issues get caught and changes get a second set of eyes without a second person.
- 4
Ship, then maintain
The same setup that ships features also maintains them: keeping the app, the site, and the infra healthy over time.
What we shipped:
- →4 weeks from App concept to Live on App Store
- →Multi-week features shipped in days
- →Bug triage + PR review automated
The results
4 weeks
App concept to Live on App Store
3 days
Average time to ship multi-week features
300+ hours
Time saved from development lifecycle
“The judgement is human. Engineers focus on shipping features rather than code.”